Kirkland - Protein Bar Packaging

About the project

The goal was to engage health-conscious consumers with Kirkland Signature Protein Bar by showcasing its rich flavor, high nutritional value in its innovative packaging that increases its shelf appeal, as well as better represents the flavors of the protein bars. The innovative packaging of Kirkland Signature's protein bar offers a convenient unboxing experience and storage solution, ensuring easy accessibility for consumers. With color-coded packaging for each flavor and an intuitive design system, the packaging not only tempts customers to indulge in the bar but also enhances their enjoyment of its delicious and chewy texture.