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Advertising

Concept-driven campaigns built on strategy, cultural insight and bold art direction, from packaging and OOH to film and social.

Young Ones Awards

Velveeta - Live Life Golden

In a post-pandemic world, Gen Z faces unprecedented levels of stress due to economic, social, political, and financial uncertainty, with 91% reporting significant impacts. To cope, they turn to self-care and pleasure outlets. Our project taps into this trend by introducing the Velveeta cheese candle, providing a sensory escape and encouraging Gen Z to "Live life golden" carefreely.

Art Direction · Strategy · Production

Integrated Campaign

Canon - Canon Worthy

Inspired by Canon's philosophy of "Kyosei," which promotes harmony among people regardless of their backgrounds, we crafted a campaign showcasing various cultural events that are worth remembering. When a Canon camera captures these moments, they become special and unforgettable because your story is CanonWorthy.

Art Direction · Film · Print

Communication Arts 65

Lego - Peace by Piece

In a world of distractions, LEGO sets for adults offer a focused, hands-on, mindful activity. A creative recharge. A zone of zen. A place to find your flow. A campaign meant to rediscover the joy of play, through the timeless, and therapeutic experience of building with LEGO. The primary objective for this campaign was to connect with adults who may be seeking a respite from the chaos of daily life. By utilizing the tagline Peace by Piece, we emphasize the notion that playing with LEGO can bring about a sense of peace. Mindfulness is the art of being present in the moment.

Art Direction · Concept

Brand Extension

Liquid Death - Murder the Odor

Get bold individuals (mainly men) experiencing bad odors affecting their social and professional interactions to purchase the Liquid Death fragrance due to its ability to murder the odor and restore confidence. A diverse media mix demonstrates the effects of bad odors while creating an outrageous fragrance that eliminates unpleasant smells to protect relationships, enhance confidence, and improve overall well-being.

Art Direction · Concept

OOH · Film · Social

Hub Atlanta - A Community to Call Home

The goal of the campaign is to welcome newly relocated individuals seeking a vibrant and inclusive community that feels like home to Hub Apartments, offering diverse amenities, friendly neighbors, and a sense of belonging because home is where the heart is.

Art Direction · Film · Photography

Print · OOH · Digital

Sabah Bois - The World in a Bottle

Sabah Perfume embodies the wanderlust spirit, with versatile notes perfect for travel. In this campaign we connect it with global destinations, making it the ultimate travel companion for every traveler's journey.

Art Direction · Strategy · Copywriting

Loyalty · Experience

Delta SkyMiles - Every Trip Matters

Addressing the surge in airport traffic and rising consumer demands, our project focuses on enhancing the in-flight experience to make journeys as enjoyable as destinations, with a spotlight on leveraging loyalty programs to retain and reward valued customers of Delta.

Art Direction · Strategy

Fashion Campaign

Armani Exchange - New Look, Same Spirit

The goal is to promote Armani Exchange's shift to sophistication and minimalism, highlighting minimal outfits for youthful fashion enthusiasts seeking quality, style, and elegance for nightly adventures, making a statement in social settings. With the use of vertical light beams we aim to symbolize the evolution of fashion.

Art Direction · Direction

Packaging · Social

Uncrustables - The Ultimate Snack

The goal of this campaign was to invite busy, on-the-go snackers into the world of flavor with Uncrustables, showcasing its wide range of delicious varieties and convenience as a hassle-free snack for satisfying sweet cravings anytime, anywhere.

Art Direction · Concept

Brand Collaboration

Riders Republic × Obey - Skate and Slay

Uniting the thrill of extreme sports with urban style, our collaboration merges Riders Republic's adrenaline-fueled adventures with Obey's iconic streetwear, offering a dynamic range that embodies the spirit of adventure and urban exploration, appealing to thrill-seekers and style enthusiasts alike. The goal was to get a competitive advantage from their respective competitors and attract a diverse audience of thrill-seekers and style-conscious individuals, setting a new standard for adventurous yet stylish apparel and accessories.

Art Direction · Concept

Packaging Design

Kirkland - Protein Bar Packaging

The goal was to engage health-conscious consumers with Kirkland Signature Protein Bar by showcasing its rich flavor, high nutritional value in its innovative packaging that increases its shelf appeal, as well as better represents the flavors of the protein bars. The innovative packaging of Kirkland Signature's protein bar offers a convenient unboxing experience and storage solution, ensuring easy accessibility for consumers. With color-coded packaging for each flavor and an intuitive design system, the packaging not only tempts customers to indulge in the bar but also enhances their enjoyment of its delicious and chewy texture.

Packaging · Design System

Film & Photography

Farm Away From the Farms - Agricultural Series

A photographic and video series exploring the relationship between land, distance and agricultural life.

Videography · Photography · Editing

Fashion Film & Editorial

Scotch & Soda - Wander & Discover

Scotch & Soda is built around a simple human truth: we are wired to wander. This editorial follows two travelers drawn to the edge of the world, where the land runs out and the horizon begins. Shot along a windswept coastline, the series traces the quiet pull of discovery: the restlessness that sends us searching, the wonder of arriving somewhere new, and the connection we find when the journey is shared. Every frame leans into that sense of open possibility: bare feet in cold surf, flowers gathered like souvenirs, a slow dance with no audience but the sea. The styling stays effortless and lived-in, letting the clothing move the way real journeys do: unhurried, curious, alive to the moment. More than a fashion story, it is a meditation on why we keep reaching for the unknown, and what we carry home from it.

Photography · Videography · Direction

Fashion Campaign

Stella By The Sea - Coastal Editorial

A coastal editorial for Stella McCartney, shot by the sea. Fashion photography and videography capturing seaside elegance through light, movement and editorial direction.

Photography · Videography · Editing

See the Films