Brand Extension
Liquid Death - Murder the Odor
Art Direction · Concept
About the project
Get bold individuals (mainly men) experiencing bad odors affecting their social and professional interactions to purchase the Liquid Death fragrance due to its ability to murder the odor and restore confidence. A diverse media mix demonstrates the effects of bad odors while creating an outrageous fragrance that eliminates unpleasant smells to protect relationships, enhance confidence, and improve overall well-being.

Project Gallery





Video Content
The Film
Office - Murder The Deals
Website
Spray T-Shirt
Credits
Lead Creative
Karan Pimpale, Kathy Sumardi
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