KRP
KARAN PIMPALE
All Advertising

Brand Extension

Liquid Death - Murder the Odor

Art Direction · Concept

Liquid Death - Murder the Odor

About the project

Get bold individuals (mainly men) experiencing bad odors affecting their social and professional interactions to purchase the Liquid Death fragrance due to its ability to murder the odor and restore confidence. A diverse media mix demonstrates the effects of bad odors while creating an outrageous fragrance that eliminates unpleasant smells to protect relationships, enhance confidence, and improve overall well-being.

Liquid Death - Murder the Odor - Full Width 1

Project Gallery

Liquid Death - Murder the Odor - Image 1
Liquid Death - Murder the Odor - Image 2
Liquid Death - Murder the Odor - Image 3
Liquid Death - Murder the Odor - Image 4
Liquid Death - Murder the Odor - Image 5

Video Content

The Film

Office - Murder The Deals

Website

Spray T-Shirt

Credits

Lead Creative

Karan Pimpale, Kathy Sumardi

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