Fashion Film & Editorial
Scotch & Soda - Wander & Discover
Photography · Videography · Direction
About the project
Scotch & Soda is built around a simple human truth: we are wired to wander. This editorial follows two travelers drawn to the edge of the world, where the land runs out and the horizon begins. Shot along a windswept coastline, the series traces the quiet pull of discovery: the restlessness that sends us searching, the wonder of arriving somewhere new, and the connection we find when the journey is shared. Every frame leans into that sense of open possibility: bare feet in cold surf, flowers gathered like souvenirs, a slow dance with no audience but the sea. The styling stays effortless and lived-in, letting the clothing move the way real journeys do: unhurried, curious, alive to the moment. More than a fashion story, it is a meditation on why we keep reaching for the unknown, and what we carry home from it.
Retail Concept: Not Matching. In Sync.
A speculative in-store world built around the campaign idea that style is better when it disagrees a little. The concept turns the editorial into a physical experience: a pairing wall of mismatched looks, an “in sync” fitting room, and a printed issue stand, inviting shoppers to find harmony in contrast.
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Credits
Photographer / Videographer
Karan Pimpale
Next Project
Stella By The Sea - Coastal Editorial